It’s happened: Artificial Intelligence (AI) has gone mainstream. For proof, we only need to look at ChatGPT, which became the fastest-growing app in history earlier this year. It’s already become an essential tool for the world’s leading tech companies, including the likes of Google, Amazon and Microsoft—but it’s not just Big Tech getting in on the action. The UK’s home to a fast-growing population of startups and scaleups, developing their own AI technology.
As ChatGPT continues to create a buzz and a host of global experts have signed an open letter calling for the training of powerful AI systems to be suspended, it’s made us curious about the state of the UK’s AI market. In this article, we take a deeper look at the AI sector in the UK, analysing trends and profiling 18 emerging AI startups that look primed to grow.
What is Artificial Intelligence?
The term ’artificial intelligence’ was first coined by computer scientist John McCarthy in the mid-20th century. AI’s come a long way since then—now, it’s a rapidly growing field that deals with the creation of machines that can perform tasks that typically require human cognition, such as learning, reasoning, recognising patterns, making predictions about the future, and—more recently—holding conversations and making art.
Whilst AI is the broad classification for machines simulating human behaviour and tasks, there are many branches that fall under this category. Of these, machine learning is perhaps the most well-known. Machine learning involves repeated training to achieve a known target where the process is unknown. Deep learning, a subset of machine learning, refers to the creation of ever more complex neural networks in an effort to have them solve more difficult problems with less human direction.
Natural Language Processing (NLP) is another widely-used branch of AI, where computer systems are built to interpret human language—think Amazon’s Alexa or Apple’s Siri. NLP is particularly useful as it is able to quickly process large amounts of data.
The UK AI landscape
AI is a fast-growing sector—the number of companies operating within it has grown year on year for the past decade. Over the last 10 years, we’ve seen the number of AI companies increase by a whopping 688%.




