Enrich your whole CRM

Automatically update all company records in your CRM overnight, every night
Saskia Rees,
 28 February 2025

Manually updating data within your CRM is a time-consuming task — especially when you’re talking about thousands of company records. With the introduction of our new Beauhurst Enrich feature, this process can be fully automated. Now, customers who use Beauhurst Enrich have all company records updated daily.

How does it work?

First, you need a Beauhurst subscription. Then, once you’ve connected either your HubSpot or Salesforce account to Beauhurst, you can turn on Enrich. This will start to update your CRM overnight, matching your company records with Beauhurst and adding over 20 key data points including:
  • Headcount
  • Turnover
  • Industries
  • Growth, Innovation, ESG and Risk Signals
  • Company description
  • Total grants and fundraising raised
  • And more
Every company record where we have a matching website is updated every night with all of these data points to make sure that you have the most up-to-date data across your CRM.
integrations enrich demonstration

Why automatic enrichment makes a difference

With an automatically enriched CRM, you’ll know that you have accurate, consistent data in your CRM, ready to use. This is particularly important for automating lead scoring, tracking client changes, and uncovering new trends.

By automatically refreshing this data, it removes the need for time-consuming manual data updates, saving time and resource.

Over at Beauhurst HQ, our Sales teams have used this Enrich feature to improve how we score leads automatically. By using the most up-to-date headcount and industry data, we can make sure that each opportunity is given to the right account executive, helping us get better results.

"As a CRM specialist, I’ve used lots of tools that integrate into the CRM. This made me keen to see how CRM Enrich could fit into our processes and flows. Setting it up was straightforward; it’s very intuitive and takes less than five minutes to connect. The ability to enrich our CRM with accurate, real-time updates is a game changer. It’s not only saved us time on manual updates but has also made segmentation and reporting so much easier. I’ve been impressed with how easy it was to integrate and how seamlessly it adds value to our day-to-day operations."

Joe Mickleburgh, Beauhurst

Interested, but not yet a Beauhurst subscriber? Hit book a demo to see the platform and speak to our sales team.

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Map the UK economy with our new industries classifications system. Including 225 industries, 80 buzzwords, and 4.6m companies classified.
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Take a tour of the platform​

With our data, you can analyse market trends, download data, and export company PDF tear sheets, giving you everything you need to make finding UK and German companies effortless. With Beauhurst, you can analyse market trends, download charts, and export the information you need. And with up-to-the-minute data and industry-leading insights, we make finding new companies simple.

To see the platform in action, book a tour of the platform using the form below or, if you’re short on time, try one of our online platform demos.